Facebook ads are essentially content - in this case our Socialbombing campaign - which can be sponsored in order to reach a higher number of Facebook users.
Ads on Facebook are unique: they're shown to specific groups of highly engaged people. This way campaigns get more likes, shares and comments, and whenever someone takes any of these actions, their friends may see the ad, making it more powerful. The more people see the campaign, the higher the chances for it to be shared, spread and acted upon: with a whopping 728 million daily users, the audience we can reach is huge.
This is basically the easiest and cheapest way to promote campaigns: targeting ads by location, age, gender and interests, we can make sure that they are seen all over the world.
If you buy this paid media action, the campaign will be displayed on the Facebook feed of a high number of people who are interested in this topic!
When the advertising action will be completed, our editorial team will prepare a performance report, illustrating results both at a quantitative and a qualitative level.
This action can be purchased only for a limited amount of time. If the necessary amount is not reached before the deadline, the amount of money received will be reinvested in other advertisement actions for the same campaign.
We retain a total 20% fee on all transactions. This includes our handling fee, which allows us to financially support the platform and the editorial team costs, and PayPal fees. PayPal retains a fee for each transaction: for UK users, it amounts to 3,4% + 20p per transaction; for international users, the amounts are based on the fees for receiving UK commercial payments with the percentage based element increased by the Cross Border Fee and the fixed fee element based on the currency we receive. The cross-border fee varies according to the location of the user. For Northern Europe (Aland Islands, Denmark, Faroe Islands, Finland, Greenland, Iceland, Norway, Sweden) users, the cross-border fee is 0,4%, for Europe I/ US/ Canada (Austria, Belgium, Canada, Channel Islands, Cyprus, Estonia, France (including French Guiana, Guadeloupe, Martinique, Reunion and Mayotte) , Germany , Gibraltar, Greece, Ireland, Isle of Man, Italy, Luxembourg, Malta, Monaco, Netherlands, Portugal, Montenegro, San Marino, Slovakia, Slovenia, Spain, United Kingdom, United States, Vatican City State) users, the fee is 0,5%. For Europe II (Andorra, Albania, Bosnia & Herzegovina, Bulgaria, Croatia, Czech Republic, Hungary, Latvia, Liechtenstein, Lithuania, Macedonia, Moldova, Poland, Romania, Russian Federation, Serbia, Switzerland, Turkey, Ukraine) users, the fee is 1%. For the rest of the world, the cross-border fee amounts to 1,5%. The fixed fee is based on the currency and amounts to the equivalent of 20p.
Out of total sum collected, 20% will be used to support the platform costs and third party fees, while 80% will be invested in the promotion of the campaign: this means that our 20% fee is already included in the media action price.
Additional notes: If the campaign is suspended before the necessary goal amount has been reached, the funds will be reinvested in the support and development of the platform as a whole.