Support the campaign by financing a Google AdWords ad.
Google AdWords allows us to reach people as they search for words or phrases or browse websites with themes related to social activism. The ad can appear on Google and its partner websites: this means that if someone is interested in the topic, they will very probably have the chance to see the campaign, click it and share it with their friends, helping to spread the word!
With Google AdWords we can reach people at the right time, which is while they are searching for content similar to our campaign, making them more likely to take action, and target specific locations (states, towns, or even neighborhoods). Most importantly, the Google Display Network (GDN) alone reaches 80% of Internet users in the US, which gives us a huge potential audience for your voice to be heard.
If you buy this paid media action, the campaign will be clicked by a large number of people who are potentially interested.
When the advertising action will be completed, our editorial team will prepare a performance report, illustrating results both at a quantitative and a qualitative level.
This action can be purchased only for a limited amount of time. If the necessary amount is not reached before the deadline, the amount of money received will be reinvested in other advertisement actions for the same campaign.
We retain a total 20% fee on all transactions. This includes our handling fee, which allows us to financially support the platform and the editorial team costs, and PayPal fees. PayPal retains a fee for each transaction: for UK users, it amounts to 3,4% + 20p per transaction; for international users, the amounts are based on the fees for receiving UK commercial payments with the percentage based element increased by the Cross Border Fee and the fixed fee element based on the currency we receive. The cross-border fee varies according to the location of the user. For Northern Europe (Aland Islands, Denmark, Faroe Islands, Finland, Greenland, Iceland, Norway, Sweden) users, the cross-border fee is 0,4%, for Europe I/ US/ Canada (Austria, Belgium, Canada, Channel Islands, Cyprus, Estonia, France (including French Guiana, Guadeloupe, Martinique, Reunion and Mayotte) , Germany , Gibraltar, Greece, Ireland, Isle of Man, Italy, Luxembourg, Malta, Monaco, Netherlands, Portugal, Montenegro, San Marino, Slovakia, Slovenia, Spain, United Kingdom, United States, Vatican City State) users, the fee is 0,5%. For Europe II (Andorra, Albania, Bosnia & Herzegovina, Bulgaria, Croatia, Czech Republic, Hungary, Latvia, Liechtenstein, Lithuania, Macedonia, Moldova, Poland, Romania, Russian Federation, Serbia, Switzerland, Turkey, Ukraine) users, the fee is 1%. For the rest of the world, the cross-border fee amounts to 1,5%. The fixed fee is based on the currency and amounts to the equivalent of 20p.
Out of total sum collected, 20% will be used to support the platform costs and third party fees, while 80% will be invested in the promotion of the campaign: this means that our 20% fee is already included in the media action price.
Additional notes: If the campaign is suspended before the necessary goal amount has been reached, the funds will be reinvested in the support and development of the platform as a whole.