McDonald must introduce a vegan menu
#MeatlessMenu
The Reach represents the number of unique users potentially exposed to our message: the calculation is done by adding up the followers of users who have tweeted our campaign, users who have visualized the online advertising and the estimate number of users who have seen our campaign thanks to traditional media actions.
Reach
@McDonalds
US
recipient
McDonald's
Add a healthy, meatless menu...It's time to bring a positive change to America!
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Campaign details

McDonald’s currently offers a McVeggie burger in countries like India, where vegetarian diets are more popular, and McDonald’s veggie wraps are readily available in Canada and Europe. Adding plant-based protein options at McDonald's will appeal to workers out for a quick lunch, families with health-conscious members out to dinner, children on field trips, and anyone looking for something different than the current menu at McDonald’s where even the french fries contain beef flavoring (they don't in Europe, incidentally)! According to a recent survey, more than one-third of Americans already buy meat substitutes for reasons that range from health to ethics! So why not make a meatless option available at one of America’s favorite restaurant chains for everyone to enjoy? Healthy living should be about progress, not perfection, and this is an easy step that McDonald’s could be taking.

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