Junk food ads are widespread not only on TV but even online, and children are being bombarded with unhealthy eating scenes. While in the UK laws were passed in 2007 to restrain the advertising of junk food, there are no restrictions on what is placed into TV shows watched by children. Researchers analyzed more than 82 hours of children’s TV broadcast and noticed that programmes aimed at teenagers are particularly poor. “The impression - said Professor Clodagh O’Gorman, who took part in the study - was: ‘It’s a regular day, school’s out, let’s go and have fast food’. The programmes were not showing the effects of eating all of these high fat and high sugar foods that we would expect children to show in real life. That’s unrealistic”. It’s time to extend unhealthy food advertising ban to help families setting children free from junk food.